RESORT is an independent brand advisory working with ambitious hospitality, lifestyle and premium businesses to build brands with greater relevance, desirability and commercial value.

Founded by Selma Reichstein, former Director of Brand at Villa Copenhagen, RESORT is built on more than a decade of experience across luxury, hospitality and premium brands - including Nespresso, SEPHORA, Bottega Veneta, Christopher Cloos and Marlene Juhl Jørgensen, with earlier experience across Gucci, Saint Laurent, Balenciaga, Burberry and Mulberry.

Educated in Luxury Management in Monaco and having lived in both Monaco and Switzerland, Selma brings an international perspective across hospitality, travel, yachting, real estate, high fashion and fine jewellery.

RESORT operates where brand, culture, experience and business meet - shaping positioning, concepts, partnerships and commercial opportunities that move brands forward, not simply market them.

DIRECTION
Positioning · Strategy · Commercial opportunity

DEVELOPMENT
Concepts · Experiences · Partnerships · Go-to-market

LEADERSHIP
Creative direction · Senior brand leadership · PR · Brand governance

From focused strategic assignments to ongoing fractional brand leadership.