
Building Fashion Week’s Unofficial Home
Building Fashion Week’s Unofficial Home
Building Fashion Week’s Unofficial Home
Type
Brand partnerships and cultural positioning
Location
Copenhagen, Denmark
Concept
Across seven seasons, Selma Reichstein built Villa Copenhagen into a defining hospitality destination during Copenhagen Fashion Week - bringing international media, designers, talent and brands under one roof.
The hotel became the official hotel partner and a recurring cultural hub - described by fashion media as the week’s “unofficial nerve centre”.
See next project
Type
Brand partnerships and cultural positioning
Location
Copenhagen, Denmark
Concept
Across seven seasons, Selma Reichstein built Villa Copenhagen into a defining hospitality destination during Copenhagen Fashion Week - bringing international media, designers, talent and brands under one roof.
The hotel became the official hotel partner and a recurring cultural hub - described by fashion media as the week’s “unofficial nerve centre”.
See next project






